The 4-10-150 Rule
I recently learned about this intriguing thing called the 4-10-150 rule as I was considering how social marketing (https://ezinearticles.com/?id=6359521&The-10-Basic-Rules-of-Social-Media-Marketing=) impacts apartment living (https://www.thiestalle.com) and renting. I know at least a little bit about social marketing, so I was surprised that I hadn’t heard of this phenomenon. I also know a thing or two about rules (and breaking them), so again, I was surprised I hadn’t heard of this one. Or broken it yet. Anyway, it goes like this: at the most basic level, there are four people that you talk to everyday who have a tremendous impact on you. You consult them about everything – from whether or not you should buy a shirt to whether or not you should buy a house, get engaged, quit your job, or make any other major life decision. You might not even pick out navel lint without talking to them first. These four folks are, essentially, your inner circle. In fact, if we’re thinking about this deal as a sort of planets-orbiting-the-sun (https://nineplanets.org/overview.html) kind of thing (with you, naturally, as the sun), then your first four people are where Mercury would be. Gets a little hot there – sometimes they get a little scorched (especially if you are me). But they are intrinsic to how your life unfolds because they’re the ones closest to you. So, you’ve got four Mercuries (Mercurys?). Next, you’ve got ten people that comprise your second circle of friends/relatives/ maniacs. These are people you talk to a lot – but probably not every day – and they also have a tremendous amount of influence over you – though not to as great a degree as your Mercuries (Mercurys). For example, you might go ahead and pick navel lint without consulting them, but you might talk about how it went with them later. I’m guessing that for most people, these ten are comprised of friends and relatives who are also friends (yes, this does exist). So, if you’re the sun and you’ve got four…